Frost & Sullivan Recognizes Orsus for its Diligence in Establishing the Situation Management Category in the Security and Safety Industry

Innovation in Technology, Strategy

MOUNTAIN VIEW, Calif. — September 15, 2008 — Based on its recent analysis of the Situation Management market, Frost & Sullivan recognizes Orsus with the 2008 North American Frost & Sullivan Emerging Company of the Year Award for setting the stage for significant growth and establishment of its signature product, Situator™, as the leading integration platform in the security and safety industry. This solution not only integrates disparate security and safety systems in a single interface, but also offers comprehensive response management capability to coordinate the actions of personnel and systems with pre-defined action plans.

Situation Management is nested in a growing market space which lies at the intersection of two strong market trends: The enterprise customer's demand for interoperability between various disparate security and safety systems (also called "convergence") and the need for a technology platform that can assist in the implementation of the organization's risk management strategy.

"Situator's' architecture enables dynamic configuration of Situation Management solutions for customers using a rich library of off-the-shelf gateways that enable integrating with virtually any security and safety device, management system, dynamic data source, and communication system", says Frost & Sullivan Industry Analyst Dilip Sarangan.  "The advanced, yet easy-to-use Planning Tool helps transform routine and emergency plans into actionable, adaptive tasks and procedures".

“Situator™ also offers an advanced Debriefing Tool that enables users to place various streams of logged data such as video, audio, location tracking, and event logs on a common electronic whiteboard,” says Sarangan. “The data can then be played back in a synchronized manner along a predefined timeline, which eases the task of correlating multiple data sources associated with a single incident into a simple visual session.”

The Planning Tool facilitates the setting up of even the most complicated response procedures including rule-based task activation with event-triggered and time-triggered activation, sensor commands, automatic notifications, resource assignment, and escalation policies. It improves monitoring, response speed, and efficiency through its integrated technologies, real-time GIS, actionable task lists, automatic notifications, mobile communication, shift and resource management, and many other control room management tools. With its ability to re-plan procedures to bridge gaps spotted during debriefing and simulations, Situator™ is an exceptional tool for continuously improving preparedness.

“Orsus is honored to be recognized by Frost & Sullivan with this award,” said Rafi Bhonker, Vice President of Marketing and Sales, Orsus. “This award is a testament to the hard work of the Orsus team and our commitment to bringing to market a forward thinking product that enables customers to leverage existing security and safety investments and raise the security position of their organizations using Situation Management tools and methods.”

“Situator is one of the few systems in the market that provides a truly integrated security and safety solution effectively addressing every phase of the control room management lifecycle thus lowering operational costs, providing better compliance with company policies and regulations and improved business productivity” observes Sarangan.
The company has strived to promote the benefits of its flagship product through aggressive marketing efforts. Over the last two years, Orsus has established a corporate presence in North America and gained exposure among multiple security, homeland security, government, and vertical market publications with successful deployments at several large enterprise customers such as the Virginia Port Authority and American Electric Power. To further enhance its brand recognition, it has signed strategic partnerships and participated in key security market events.

Each year Frost & Sullivan presents this award to the company that has emerged as a significant participant within its industry. This company is perceived to have exhibited outstanding management, superior market growth, exceptional customer service, and the ability to combine technology and successful strategic initiatives. This company has the exceptional know-how to take advantage of market changes through the execution of innovative strategies within the existing competitive landscape.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Orsus
Orsus is a pioneer and innovator in developing Situation Management software solutions. Situator-based solutions gather and consolidate data from multiple and diverse alerting sources across the enterprise. They coordinate the response actions of situation management personnel with pre-defined plans – resulting in increased security and safety, and better crisis management. This reduces the risk of human error, lowers operational costs, and ultimately provides better clarity and control to both security personnel and the organization. For further information please visit http://www.orsus.com

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team™ Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.awards.frost.com.

Contact:
Jake Wengroff
210.247.3806
jake.wengroff@frost.com